The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families. …
The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to the new climate, continuing to adjust marketing and promotional efforts to positively position watermelon as the go-to for health and happiness while making the most out of precious shoppers’ dollars. …
Having soft launched in February 2020, the new watermelon.org website is home to all things watermelon. Not since 2015 has the fresh front of watermelon had a facelift. Now in 2020, the new Watermelon.org is here. …
The U.S. Department of Agriculture (USDA) is seeking nominations of qualified watermelon importers for four seats on the National Watermelon Promotion Board to succeed members whose terms expire Dec. 31, 2020. …
The U.S. Department of Agriculture (USDA) announced today that it is seeking nominations of qualified watermelon producers and handlers for four seats on the National Watermelon Promotion Board. Secretary Sonny Perdue will appoint individuals to serve terms of office that will begin Jan.1, 2021, and end Dec. 31, 2023. …
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