Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry, as vice president, marketing and communications. …
The North American Blueberry Council (NABC) today expressed appreciation for progress made in ongoing U.S. trade negotiations with China in phase 1 of the trade agreement disclosed earlier this year. Among the new tenets of the agreement is expanded market access for fresh U.S. highbush blueberries. Previously, China only permitted imports of dried and frozen U.S. highbush blueberries. Additionally, the Philippines will formally open its market. …
Alexandria, Virginia – Brian Bocock, vice president of product management for Naturipe Farms, has been named the 2020 Alex Wetherbee Award winner by the North American Blueberry Council (NABC). …
The U.S. Senate has introduced a resolution recognizing the history and accomplishments of the U.S. highbush blueberry industry and seeking to declare July as “National Blueberry Month.” …
In another step to further reduce the produce industry’s environmental impact, major North American fresh berry producers announced their commitment to use 100% recycle-ready packaging by 2025. …
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