How is Online Shopping Changing Grocery Shopping?

Some grocery shoppers have been driven to try online shopping by promotions, advertising or even curiosity, only to revert back to their established, preferred habits of in-store food shopping. Only 10% of shoppers are frequent (at least once every two weeks) online shoppers.

Expanding Fulfillment Options, Online Assortment Will Drive Significant Growth of Online Grocery Sales Worldwide

September 4, 2019 Edge by Ascentia

While ecommerce continues to be the fastest-growing channel, the online shift of edible grocery (comprising food and beverage) has been relatively slow when compared to other categories.

US Online Grocery Survey 2019

May 14, 2019 Coresight

The number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly.

Online Grocery Trends Report – Amazon Wins for Grocery Delivery, Walmart Top Choice for Pickup

Brands are competing to capture customers who want to order groceries online. Our survey delves into which grocery pickup and delivery services Americans are using and how much they’re spending.