Pacific Coast Fruit Company Debuts New Name: Pacific Coast Fresh Company 

acific Coast Fruit Company, one of the Northwest’s largest independent produce distributors, is proud to debut its new name: Pacific Coast Fresh Company. The company’s new name signifies the brand’s commitment to providing fresh products for over 45 years, and its evolution beyond produce to include dairy, protein, grocery items, fresh-cut foods, prepared foods, a fresh floral program, and fresh local King Harvest hummus.