Tillamook CEO: ‘Preserve’ Your Culture at Your Own Peril

September 1, 2022 PATRICK CRITESER, Fortune

Whether it’s a pandemic, a Supreme Court decision, inflation, economic softening, or the never-ending march of technology, when the latest change knocks at our doors, we business leaders turn to our cultures for guidance on how–or whether–to let it in. But perhaps the way we think about “culture” itself is due for a change.