Bankrupt Peach Giant Prima Wawona Undergoes Liquidation, Preps Layoffs
Prima Wawona said in bankruptcy court last month that it has started the liquidation process and is looking to move forward expeditiously. …
Prima Wawona
Prima Wawona to Implement Ownership Transition Through Court-Supervised Process
Prima® Wawona, the industry’s largest producer of stone fruit, today announced that it is transitioning ownership of the Company and recapitalizing the business. In connection with an agreement reached amongst the Company’s Lenders, Prima® Wawona is proceeding with a transaction that will involve either the conversion of existing lender debt into equity ownership of the business or allow for a sale transaction to a third-party buyer. …
Prima Wawona Announces Major Stone Fruit Expansion
Prima Wawona announced that it is expanding its acreage by another 2600 acres devoted to growing Stone Fruit. …
Prima Wawona Empowers Stone Fruit Retailers with Key Category Data
Prima® Wawona (prima.com), the largest stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers identify areas of growth and opportunity within the category and allow Prima® Wawona to develop programs specifically tailored to their retail partners. …