
Americans are Obsessed with Protein and it’s Driving Nutrition Experts Nuts
America’s long-running love affair with protein has intensified as weight-loss drugs like Ozempic have taken off, with many users trying to boost protein intake to offset lost muscle mass while they shed pounds. Meanwhile, a social-media-fueled focus on health and fitness is crowding more protein powders into kitchen cupboards, moving the chalky substances from a gym-rat mainstay to the mainstream. …