Steak: What Consumers Know and Want

November 6, 2020 Beef Checkoff

Steaks are top of mind for consumers, in fact, 48% of consumers eat a steak on a weekly basis, according to research recently conducted by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.

Impossible Foods Will Attempt the Impossible: a ‘World-Class’ Meatless Steak

January 17, 2019 Dana Hatic, Eater

A leader in the fake-meat industry has a few tricks up its sleeve for the new year. Impossible Foods — which first created the beef substitute that cooks, chews, and bleeds like meat (but is actually made from potato and wheat protein) — is not only retooling its beef recipe and rolling out non-burger shaped ground beef, but it’s also hoping to conquer what some consider the holy grail of meat dishes: the steak.