Impossible Foods Will Attempt the Impossible: a ‘World-Class’ Meatless Steak

January 17, 2019 Dana Hatic, Eater

A leader in the fake-meat industry has a few tricks up its sleeve for the new year. Impossible Foods — which first created the beef substitute that cooks, chews, and bleeds like meat (but is actually made from potato and wheat protein) — is not only retooling its beef recipe and rolling out non-burger shaped ground beef, but it’s also hoping to conquer what some consider the holy grail of meat dishes: the steak.