Syndicate Sales

New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!

May 9, 2024 Floral Marketing Fund (FMF)

The main objectives of the study are to explore the scope of sustainable practices currently being incorporated into retail floral businesses, understand perceived barriers, determine current feedback and questions that retailers are fielding from consumers on sustainable practices, and find opportunities for improved resources and education to fill any existing gaps. …

Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales

January 2, 2023 Floral Marketing Fund

A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the Texas State University (TSU).
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