Babybel Releases a New Shape in Time for Valentine’s Day

February 7, 2024 Bel Brands

Made of the same delicious cheesy goodness and in its iconic red wax, the Babybel Heart is now in a larger format that’s serrated down the middle making it perfect to share with the fellow cheese lover in your life.  

Valentine’s Day Patisserie Inspiration from the Most Romantic City in the World: Paris

February 1, 2024 Puratos Taste Tomorrow

Valentine’s Day is the yearly celebration of love and appreciation. Sweets and treats are part and parcel of this day. And where better to look for inspiration than in Paris? The most romantic city of all and home to some of the most famous patissiers in the world. Swoon away and get inspired for your own product developments for Valentine’s Day and beyond!

9 Valentine’s Day Marketing Tips to Help You Stand Out

January 30, 2024 Rio Roses / Equiflor

In that sea of promotion, competing with all the noise can feel overwhelming. If you want to stand out, you’ll need more than just beautiful bouquets and arrangements: you’ll need effective marketing. Here are nine marketing strategies to set your floral business apart this Valentine’s Day.

Teleflora Inspires Americans to “Believe in Love” Again With New Valentine’s Day Campaign   

January 29, 2024 Teleflora

Teleflora®, the world’s leading floral delivery service, introduced its 2024 Valentine’s Day bouquet lineup today with a brand-new campaign, “Believe in Love,” which celebrates finding love in the modern world. According to a recent survey, the number of Americans who don’t have a steady partner is up 50 percent since 1986. Through this campaign, Teleflora reminds audiences that the journey to finding love begins with the belief that it’s out there, waiting to be discovered.   

Valentine’s Day Prep 5 Ways to Optimize Your Floral Business for Great Valentine’s Day Sales

January 29, 2024 Rio Roses / Equiflor

When it comes to preparing your business for Valentine’s Day, it’s all about the customer experience. Consumer preferences are constantly shifting, and it’s vital to stay on top of them and adapt your strategies to meet these changes. Here are five steps to prepare your store for a successful Valentine’s Day by focusing on customer experience, product selection, and innovative marketing.