Danone Discontinues 2 Plant-Based Milk Options Under Its Silk and So Delicious Brands
The CPG giant debuted Silk Nextmilk and So Delicious Wondermilk in late 2021 after replicating the traits in milk — its taste, nutritional components, molecular composition and even the nostalgic feeling it created with the consumer — but in plant form. The goal, the company said at the time, was to deliver the necessary taste and texture to attract milk drinkers who have wanted to make the switch to plants but have found these attributes lacking. …