World Avocado Organization and the World Avocado Congress Host Inaugural International Marketing Session

September 19, 2019 World Avocado Organization

The organizers of the WAC 2019 (Corpohass and Agrilink) invited the World Avocado Organization (WAO) to host the first ever International Marketing Session as part of the IX WAC, setting the stage for continued growth in the years to come.

Team Peru Takes The Prize At First-Ever World Avocado Cup, Hosted By The World Avocado Organization & San Diego Yacht Club

San Diego Bay was the setting of the first-ever World Avocado Cup Regatta, hosted by the World Avocado Organization (WAO) in partnership with the San Diego Yacht Club (SDYC). This one-of-a-kind sailing event was designed to highlight the global origins of this celebrated superfood – with ten boats representing the world’s participating avocado-producing countries, which also boast vibrant sailing communities.

World Avocado Organization & San Diego Yacht Club Present The Inaugural World Avocado Cup Regatta

Following the tradition of the Lipton Cup (as Lipton Tea was wildly popular in the early 1900’s), the World Avocado Cup embodies the iconic avocado as the quintessential food of our time. The World Avocado Organization (WAO) and the San Diego Yacht Club (SDYC) debut the World Avocado Cup Regatta set in the heart of San Diego Bay on July 13-14, 2019.

World Avocado Organization, California Avocado Commission, and Avocados From Peru Dish Up One-of-a-Kind Collaboration

In a first-of-its kind marketing mash-up, the World Avocado Organization (WAO), California Avocado Commission (CAC), and Peruvian Avocado Commission (PAC) have partnered to sponsor the Michelin Guide for California launch event and 2019 Star Revelation, June 3 at the Paséa Hotel in Huntington Beach, CA. Notably, the avocado is the first non-processed agricultural product collaboration in the 119-year history of the Michelin Guide.

World Avocado Organization Announces Significant Milestones at 2019 Annual Meeting

February 13, 2019 World Avocado Organization

The third annual World Avocado Organization (WAO) Annual Meeting welcomed over 250 avocado producers, handlers, exporters, importers, and retail, trade and marketing professionals from over 20 countries around the world to the Ritz-Carlton in Berlin, Germany. WAO elected a new board of directors and shared significant milestone achievements in 2018, including a 35% increase in overall demand resulting in 1.4 billion pounds (650 million kilos) supplied to Europe in 2018 –further establishing the WAO’s brand, The Avocado – the Fruit of Life, around the world.