Londonderry, NH — The company known for wearing its mission on its sleeve is
now showcasing company culture on its cup.
Organic yogurt maker Stonyfield Farm’s new packaging and re-designed website are
about more than simply updating its look. Stonyfield President and CE-Yo Gary
Hirshberg is sending a clear message.
“Thanks to the documentary ‘Food, Inc., people are now asking more questions
about what’s on their plate- where their food comes from, how it’s processed,
and whether it’s healthy for them, their families and the planet,” says
Hirshberg. ‘We tell them.”
“Our new look features photographs of the organic dairy farms and cows that
actually supply our milk. Consumers know just by picking up a cup or visiting
the website that this is real food from real people. We believe the more people
know about their food, the more informed choices they can make at the cash
register.”
Stonyfield.com also includes behind-the-scenes features that take this “real
food” message even further. They include video diaries from dairy farmer Guy
Choiniere, who uses a small camera to capture his daily routine, and a “Bovine
Bugle” blog from fellow Vermonter and dairyman Jonathan Gates. Video portraits
of farm families, as well as other organic enthusiasts like skier Bode Miller,
can be found on the website via Stonyfield’s own video ‘channel,’ called YoTube.
“Our website is the next best thing to tromping around in the fields and in the
barns with the farmers and growers who supply our organic ingredients,” says
Hirshberg. “You can learn firsthand why eating organic starts in the soil or why
it keeps family farmers on their land. At Stonyfield, we really see the website
as a window into the organic world—and the new cup on the shelf is the first
step.”
About Stonyfield Farm
Stonyfield Farm, celebrating its 26th year, is the world’s leading organic
yogurt company. Its all natural and certified organic yogurt, smoothies, milk,
cultured soy, frozen yogurt and ice cream are distributed nationally. The
company advocates that healthy food can only come from a healthy planet. Its
organic ingredient purchases keep over 100,000 farm acres free of toxic,
persistent pesticides and chemical fertilizers that can contaminate soil, rivers
and drinking water. To help reduce global warming, Stonyfield offsets all of the
C02 emissions generated from its facility energy use. The company also started a
nonprofit called Climate Counts (climatecounts.org) which shows people how they
can help fight climate change by the way they shop and invest. Stonyfield also
donates 10% of its profits to efforts that help protect and restore the Earth.
For more information about Stonyfield Farm, its products and initiatives, visit
www.stonyfield.com .
Source:
Stonyfield Farm