Beyond A Pie In The Sky Idea

For David Segal, owner of Pie in the Sky Bakery, cooking has been a passion his entire life. Yet this past year he has ventured into the realm of baking, completely focused on his new business of selling gluten-free cheesecakes and key-lime pies.

The decision to sell the desserts stemmed from Segal’s childhood. He grew up in Miami with a mother who loved to bake, and a key lime tree in his backyard that served as the supplier of his first homemade key lime pie. He says cheesecakes were also a regular part of his youth, and he decided to try to sell the two desserts he loved the most, and the two he was best at making.

“You go with what you know,” he says. Last September, Segal, 53, began successfully selling his desserts at Berry Best Smoothies, a shop he owned for five years until it closed last May. One evening, as Segal was toying with the idea of selling his baked goods as a business, he and his wife struck inspiration on a drive to dinner.

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