NEW YORK—Melissa Ben-Ishay wasn’t always the founder of a cupcake empire.
She started out in the advertising industry as an assistant media planner.
"I got fired from my job because I wasn't very good at it, because I wasn't passionate about the work I was doing. I went to my brother's office, crying. He said go home, bake your cupcakes and we'll start a business together," Ben-Ishay said.
She did what her brother told her, making the tie-dye cupcakes she always made for friends’ birthdays and three other flavors.
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