Magnolia Bakery, the New York City-based purveyor of cupcakes once prized by the gals on “Sex in the City,” received state approval this week to sell franchises, with an eye on overseas markets from Sao Paulo to Doha, Qatar.
The new franchises will only be sold abroad, according to the Magnolia’s co-owner, Steve Abrams. He said the bakery’s vintage cakes and desserts are already popular outside the U.S., thanks in no small part to Carrie Bradshaw, the sex columnist portrayed by Sarah Jessica Parker on the widely syndicated HBO series.
“The show resonated with people all over the world and that’s been great for us,” said Abrams, who adds he has been approached by thousands of budding franchisees over the years, ranging from mom-and-pop tourists to chief executives of multinational corporations.
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