As VP of marketing for a merchandising firm, Pam Turkin traveled extensively.
Around 2008 she noticed cupcake shops popping up on the coasts and wondered about bringing the concept home to the Detroit area.
Not only was her husband, Todd, recently out of work, but her employer was pressuring her to move to its Florida office.
"I baked for fun, so I started experimenting," says Turkin. She spent weekends devising flavors like S'mores and Fat Elvis (banana cake with peanut butter buttercream, dipped in chocolate), using her five kids as testers.
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