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Packaged Facts estimates total retail sales of the packaged sweet baked snacks and desserts market at $12.7 billion in 2012. The market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. However Americans love their sweet snacks and desserts and that has propelled dollar sales forward by a CAGR of 2.5% since 2008. Growth has been steady although slow throughout the period.
Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends provides insights into successfully navigating and thriving in this still prosperous food market segment. Looking ahead to 2017, growth is projected to be spurred by a variety of factors. For instance, dollar sale increases will be driven by higher prices from smaller pack sizes that have higher per unit costs. Smaller sizes and single-serve portions will help drive cookie and snack growth as they fulfill consumer desire for portion control and on-the-go snacking options.
Scope of Market
Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends presents a detailed analysis of the U.S. consumer market for packaged sweet baked snacks and desserts sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen cookies, cakes, pies, bakery snacks, and cheesecakes. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell consumer packaged sweet baked snacks and desserts are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.
Methodology
The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.
Our estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Our analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Simmons, New York, NY. On an ongoing basis, Experian Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The 2004 through 2013 surveys cited in this report are based on samples of approximately 25,000 U.S. adults.
Our consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. Our survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.
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