Consumers are seeking more and more information about the products they consume. They long for transparency and want access to all the information about the product they’re buying. They read the packaging to be informed or reassured. But to provide ultimate transparency, you need to go beyond the packaging. With the edible QR code on this tasty bread, you can give them all the information they need, and more.
Transparency: on the packaging and beyond
Transparency is one of the nine global trends revealed by the latest
Taste Tomorrow survey. To fulfil their need for clear product
information, consumers examine the packaging for fact-based information
such as ingredients, nutritional values, the addition of preservatives,
the origin of the product and allergens. It’s obvious that clear labels
are crucial in providing transparency. Consumers are also interested in
the craftmanship and the history of the product, but they don’t expect
this extra information to be on the packaging.
To read the rest of the story, please go to: Puratos Taste Tomorrow
