Valentine’s Day Patisserie Inspiration from the Most Romantic City in the World: Paris

February 1, 2024 Puratos Taste Tomorrow

Valentine’s Day is the yearly celebration of love and appreciation. Sweets and treats are part and parcel of this day. And where better to look for inspiration than in Paris? The most romantic city of all and home to some of the most famous patissiers in the world. Swoon away and get inspired for your own product developments for Valentine’s Day and beyond!

The 2023 Flavor Trends You Might’ve Missed

January 3, 2024 Puratos Taste Tomorrow

As we say farewell to 2023, it’s time to look back on the newest flavor hypes from last year and unwrap the delectable secrets of the coming year. From sour sensations to the sizzling fusion of sweet and spicy, consumer taste buds are in for a ride. Discover the flavor trends that made their debut in 2023 and will continue spreading in 2024, backed by insights from our Taste Tomorrow global consumer research.

Farm-to-Table Bakeries that Take Transparency and Local Sourcing to the Next Level

December 28, 2023 Puratos Taste Tomorrow

Consumers aren’t just interested in what goes into their bread. People want to know how those ingredients and the bread itself are made. This call for transparency and sustainability has bakeries working on a shorter food chain. Frontrunner bakeries are using locally grown grains and some even go as far as milling their own flour. Meet: the farm-to-table bakery.

Sell More Bread, Pastry and Chocolate Online by Addressing These Consumer Doubts

November 27, 2023 Puratos Taste Tomorrow

Consumers are adopting a multi-channel attitude, our 2023 Taste Tomorrow global consumer survey pointed out. People are now shopping at several different physical stores – supermarkets, bakeries, coffee shops etc – and ordering food online. Online outlets are key in the consumer shopping journey as we found that 46% of consumers buy groceries online at least monthly. In 2021, that was just 36%.

Pastry Chefs Revolt Against the Dominance of Sweet With Green Desserts

November 20, 2023 Puratos Taste Tomorrow

There is a savory revolution going on in the world of gastronomic desserts. Creative pastry chefs are taking their taste buds on an unexpected journey and challenging the conventional notions of dessert. Pioneering chefs are now steering desserts away from sweetness towards complexity, acidity, and savory flavors. Meet: the green dessert.