Weird and Artsy Cakes are Taking Over Instagram

November 15, 2022 Puratos Taste Tomorrow

The cake is one example of the many artsy and slightly weird cakes that are taking over social media by storm. Dive into the background of this trend and find out what bakers to keep an eye on.

4 Flavors to Spice Up Your Fall Bakes

August 26, 2022 Puratos Taste Tomorrow

When days get shorter, consumers gravitate towards comforting meals and warming beverages. The falling leaves kick-off a season full of heartening, cozy foods made with seasonal products and loads of spices. These four typical fall flavors will make your bakes a guaranteed hit this season. 

5 Protein Enriched Concepts that Prove Health is Here to Stay

August 23, 2022 Puratos Taste Tomorrow

Consumers nowadays look for bread, cakes and fine patisserie that fit their individual healthy lifestyles, on top of being tasty, fresh and attractively presented. More than 60% of consumers would appreciate baked goods adapted to their personal nutritional needs, according to our Taste Tomorrow survey among thousands of consumers in 44 countries. These 5 successful protein-enriched concepts prove the upswing of bakery products with an extra nutritional value.

Sugar Substitution: What Consumers are Looking for vs. What Actually Works

August 11, 2022 Puratos Taste Tomorrow

Most of us have a love-hate relationship with sugar. While we very often crave something sweet, we also know that too much sugar is far from healthy. So it’s not surprising that sugar is the most searched-for nutritional value.

Hottest Chocolate Trends for 2023

August 4, 2022 Puratos Taste Tomorrow

Taste Tomorrow is the world’s largest ecosystem for consumer understanding in the chocolate, patisserie and bakery sectors. Always-on tracking of local and global consumer behaviors, attitudes and choices provides us with valuable, in-depth insights. In this article, Taste Tomorrow focuses on three trends for chocolatiers that will be essential in 2023.