Dairy

enLiven yogurt (www.enlivenyogurt.com), the new low-cost and delicious probiotic yogurt available exclusively in Walmart, is excited to announce the initial success of its "YO YO YO Holiday Promo" that runs through Dec. 16, 2011 where 500 free 4-packs of healthy enLiven yogurt plus $1,000 in Walmart gift cards will be awarded. …

The drink went on the shelves accompanied by a marketing blitz March 21. Basketball icon Bobby Plump, another of Wolfla's friends, served as its pitchman, autographing half-gallon jugs of Choc-Ola for fans who lined up at Northern Indiana Martin's locations. "Huge. It took off huge," said Dave Mayfield, advertising director for Martin's Supermarkets. "There's so many people who remember Choc-Ola. It's homegrown Indiana, and people like that idea." …

Raw-milk advocates counter that pasteurization kills flavor, as well as beneficial bacteria and the nutrients that make milk healthful. They argue that far more illnesses are attributed to poorly handled pasteurized milk than raw. At the very least, they say, consumers should have the freedom to choose the dairy products they want. Idaho is one of only a handful of states that give consumers that choice. …

Lifeway Foods, Inc., a leading supplier of cultured dairy products known as kefir and organic kefir, announced expanded distribution of their flagship line, Kefir, into 125 Galaxy stores, 111 Lowes supermarkets, 85 IGA supermarkets, and 81 Sam's Club retail locations. Lifeway's kefir will officially be available to consumers in the four major retailers as of December 1, 2011 and the Company expects to expand marketing and advertising to support sales at the retail chains. …

Based on his 20-year old recipe, using Wisconsin cheese, Randall Mitchell, co-founder/president of Smoky Mountain Cheese, introduced the product into the dairy section of retail grocery stores in 2010. Initially, the spread was used by family and friends for parties and tailgating events. Co-founder Dr. Steve Koplow and Mr. Mitchell eventually determined the appeal was broad enough to pursue food store distribution. …