Dannon Goes Greek, Takes On (Former) Little Guy
It was a classic David vs. Goliath battle, fought at grocery dairy cases across America. Two little-known companies, Chobani and Fage, introduced U.S. consumers to Greek yogurt, creating the trend from scratch and riding it to massive sales gains. All the while, big boys Dannon Co. and General Mills' Yoplait sat idly by as their yogurt dominance eroded. …