Floral

The ‘Green Speaks’ theme of Plantarium 2013 will be expressed in the Plantarium Garden Theatre. The fair will be laid out in such a way that visitors are taken to the Plantarium Garden Theatre via the central axis. The central axis also forms the common thread which links the various sections of the fair. …

Teleflora, the world's leading flower delivery service, today announced the acquisition of Toronto-based Flowerbuyer.com in a move that will offer discounted wholesale prices on fresh flowers to florists across North America, including more than 15,000 shops in Teleflora's industry-leading network. …

These days it’s the sweet treat to have with a cuppa and from week 33 you’ll also be able to tuck in at the auction. On Monday 12 August, Zentoo launched the spray chrysanthemum Cupcake. Cupcake is a light-pink coloured anemone type of flower. …

The Flower Council of Holland has developed a very handy calendar of all the various special days in 27 different countries of sale in the year 2014. The handy reference list can easily be used by entrepreneurial florists and flower traders to optimize their marketing efforts and create special mini campaigns to help spur sales! …

Last week Bob Idell and I traveled to Las Vegas to meet with an impassioned group of retailers at the Florists For Change conference. It was a great meeting and we thoroughly enjoyed our time with them and helping advance the Florists For Change initiative.  With all of the industry setbacks over the last few years, passion has been minimized while the focus has been on industry and personal shop survival.  It was great to see the “passion” reignited once again within the group. …