Floral

Costa Farms has launched “GrowingStyle”, a digital magazine that targets a new eco-minded and tech savvy generation with appealing style, new plant information, trends and decorating how-to tips with houseplants. …

FloraHolland flower auction needs to do better by its growers as regards influence, communications and a few individual aspects of its services. These were the findings of a growers' survey. As the auction is ambitious to excel in its provision of services, FloraHolland will be harnessing the survey findings to achieve substantial improvements. …

Melanie B. Jennings of Expressions Florist in Landrum, was nominated this summer by the South Carolina Florist Association membership for Florist of the Year for the state of South Carolina. The SCFA had its annual Convention July 22-24 at the Marriott Hotel in Columbia, where all nominations for the year were read. …

The Balloon Council, an organization representing balloon manufacturers, distributors and retailers across the nation, is providing free balloon weights during September's International Balloon Month as people across the country recognize one of America's favorite symbols for celebration. The free balloon weight promotion continues the Balloon Council's Responsible Balloon Retailer (RBR) program designed to proactively educate consumers about smart balloon use. …

You can put the in-depth analysis and detailed data of the complete survey to work for you tomorrow. You'll find the National Gardening Survey an invaluable marketing tool whether your company markets its products to wholesalers, retailers, by Mail-order/Internet or directly to consumers. …