Your National Beef Checkoff Program: 25 Years & Counting, Part VI
As opportunities for beef trade with developing countries were emerging in earnest, your national Beef Checkoff Program began focusing some of its investments in the area of “foreign marketing” in the mid-1990s. Today, the checkoff is promoting U.S. beef in more than 80 of the 228 countries across the globe, and working toward expanding that wherever opportunity knocks. …