Produce

The California Avocado Commission (CAC) has announced the launch of an exciting new on-fruit branding program that will clearly identify California avocados as from California and provide close linkage to CAC’s marketing campaign. Several avocado handlers will be applying the new California avocado labels to their fruit this season. …

After reaching commercial production volume, Del Campo Supreme is proud to offer its t’mates brand cocktail tomatoes. …

Key retailers and their quality conscious apple customers now have a first chance to get their hands on this spring’s ultimate Honeycrisp apple. Available the last week of April from Honeybear Marketing, a division of Wescott Agri Products, the Chilean Honeycrisp is the result of almost ten years of meticulous planning and fastidious quality growing efforts in the carefully selected Southern Hemisphere microclimate. …

Brett Jensen of Idaho Falls, ID, was elected Chairman of the United States Potato Board (USPB) March 13, 2014, at the organization’s 42nd Annual Meeting in Colorado Springs, CO. Jensen is serving his sixth year on the USPB. In 2013, he served as Co-Chairman of the Domestic Marketing Committee. In 2012, he served as Co-Chairman of the Industry Communications and Policy Committee. During 2011, he served on the USPB Administrative Committee as a member of its International Marketing Committee. …

Market Fresh would like to announce the addition of Tomas Bobadilla to its Florida staff. Bobadilla is the Warehouse & Production Manager for the Florida tomato re pack facility. His primary duties will include verifying records on incoming and outgoing shipments as well as preparing items for delivery. …