Produce

Roseville-based AugustineIdeas has hired nearly 20 new staff members since the beginning of 2011, as the company continues to expand based on new service offerings and a new model. The new business model includes shopper marketing, digital media, social media, design, advertising, public relations and more. AugustineIdeas has thrived due to its unique services, allowing it to become the leader in shopper marketing, especially as it relates to the produce and retail industries. …

DeltaTRAK, a leading innovator of cold chain management solutions today announced the introduction of its new line of ethylene adsorption packaging shelf life extension products. PrimePro EAP (Ethylene Adsorption Packaging) products extend the shelf life of fruits and vegetables by removing ethylene gas that speeds ripening and decay from the packaging atmosphere. DeltaTRAKs PrimePro EAP products will be offered in pallet cover, box liner and sheet form. …

The California Avocado Commission (CAC) is working to increase avocado demand by spreading the news that California avocados can be incorporated into one’s diet in greater amounts within the new Dietary Guidelines for Americans 2010. This season CAC is sharing this information through broad-reaching public relations activities, industry outreach and third-party spokespeople. …

On April 11, 2010 Matt Witcher was hired as Director of Procurement for Gold Coast Packing, Inc., Santa Maria, CA. Matt Witcher comes to Gold Coast Packing with over 16 years experience in the fresh produce industry. …

The National Mango Board (NMB) is accepting nominations for board member positions through May 6, 2011. In order to reach all potential board members and facilitate a diverse pool of nominees, the NMB has conducted extensive outreach, internationally and in the U.S. Details are available at www.mango.org/nominations. …