Fresh Ingredients & Choice Are Key Factors In Restaurant Consumers' Value Equation, Reports NPD
Consumers want fresh ingredients and choice when they visit restaurants finds new foodservice market research by The NPD Group, a leading global information company. Although quality for the price is the top value driver for foodservice consumers, fresh ingredients is the second most important factor followed by choice, according to a recently released NPD study that models how much each value factor contributes to where consumers choose to eat. …