Baylor Collaborative on Hunger and Poverty Expands Add Milk! Campaign to Select ShopRite New Jersey Stores

Waco, TX – The Baylor Collaborative on Hunger and Poverty (BCHP) is expanding an innovative Add Milk! program to select ShopRite stores in New Jersey, providing an incentive for participants of the Supplemental Nutrition Assistance Program (SNAP) to purchase healthy fluid milk.

AddMilk! is a pilot project of the United States Department of Agriculture (USDA) that has been operating for a year in West Texas. Since then, it has expanded to Jubilee Food Market in Waco and ShopRite stores in New Jersey. Each participating region utilizes a different redemption model to test the most effective way to encourage healthy milk consumption.

Here’s how Add Milk! works in New Jersey: When SNAP customers purchase skim milk or one percent milk with their EBT card, a dollar paper coupon is generated for every whole dollar spent. The coupon can be used on their next dairy purchase, and any dairy product can be redeemed that lists fluid cow’s milk or cream as a first ingredient – yogurt, cheese, and more!

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