Fluid Milk Consumption Continues Downward Trend, Proving Difficult to Reverse

The USDA, Economic Research Service (ERS) Food Availability (Per Capita) Data System shows that U.S. daily per capita consumption of fluid milk decreased over each of the past seven decades. Between 1990 and 2000, it fell from 0.78 cup to 0.69 cup (an 11.5-percent decline). By 2010, it was down to 0.62 cup (10.1 percent lower than it had been in 2000). Compared with each of the previous six decades, U.S. daily per person fluid milk consumption fell at its fastest rate in the 2010s.

Pandemic Gave Yogurt Consumption a Needed Boost

June 28, 2022 Freedonia Group 

As consumers ate more meals at home, they also purchased more yogurt, including trying new brands and formats. Interest in yogurt as both a healthy snack and a better-for-you dessert rose, driving numerous introductions of innovative yogurt styles and flavor profiles, many premium items.

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MilkPEP Selects GALE to Lead Marketing Efforts as Americans Increasingly Embrace Milk Consumption

March 19, 2021 GALE

With milk consumption resurging as people largely stayed home and went online in unprecedented numbers last year, MilkPEP set out to choose a new type of brand partner to bring a modern and integrated approach to storytelling and marketing.

Would You Pay More for Milk that has a Redundant Label?

The dairy industry is especially sensitive to consumer demands and in recent years several processors, in particular yogurt makers, have aimed to increase non-GMO dairy product availability and sales, despite a well-established organic dairy industry. This could create multiple instances in which a redundant labeling strategy may be essential to reducing consumer confusion and holding on to a contentious market share for organic producers and processors.

Decline in Milk Consumption by Children in School Lunch Programs May Affect Future Health

August 24, 2020 Journal of Dairy Science

In an article appearing in the Journal of Dairy Science, scientists from North Carolina State University and Cornell University studied key contributors to increasing milk consumption among children.