Danone Rebrands Oikos Greek Yogurt as Workers Get Ready to ‘Grab and Go’ on the Way Into the Office

Oikos Greek yogurt is starting off this summer with a new look and formula as Danone North America aims to reignite the category.

As of last year, the total U.S. market was worth $10.1 billion, according to Euromonitor International. With more than a third of the total market share, Danone is the top yogurt maker. Chobani, which helped make Greek yogurt a household name but has since branched into other food categories, falls in a distant second place with 19.1% of the market. (Chobani is considering going public later this year.)

“The category itself, pre-pandemic, has been relatively flat overall for a number of years. It did see some acceleration during the pandemic, sort of mid-single digit growth rates, but I think it’s fair to say that it did not accelerate to the degree that some of our other segments did,” said Shane Grant, chief executive of Danone North America.

To read the rest of the story, please go to: CNBC