CHAMPAIGN, Ill. (AP) — Sales of eggs have rebounded after a sharp drop in the weeks following the August recall of 550 million eggs potentially contaminated with salmonella.
The upswing is a relief to egg producers, but industry leaders said they thought sales would return to normal as the recall by two Iowa farms faded from memory. The industry also spent about $1 million on an ad campaign emphasizing its commitment to food safety.
"I think that ad campaign and what we did was really effective," said Jacques Klempf, president of the Jacksonville, Fla.-based Dixie Egg Company, one of the country's largest egg producers. "We hit all the major markets and tried our best to put (out) some science and some reason."
Immediately after the recall, producers were more concerned.
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