Fewer Of Us 'Got Milk': Consumption Drops Sharply

Milk sales last year were the lowest in about three decades, according to federal officials, but that doesn't mean dairy products in general aren't popular with consumers.

"Sure, milk consumption may be down, but cheese and yogurt consumption is up, which is good news," Randy Knaap, Chippewa County's UW-Extension agricultural agent, said Tuesday. "Businesses are coming back using specialty cheeses and other dairy products.

"I think the industry is doing what it can, but I don't think people realize yet the nutrition and wholesomeness of our milk products."

Knapp based his comments on last month's report by the U.S. Department of Agriculture that said sales of milk as a beverage fell to the lowest level in nearly 30 years, and more than half the country's adults no longer consume milk.

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