SAN CLEMENTE, Calif. — The California Milk Processor Board (CMPB), the creator of GOT MILK?, announced today the creation of a four-week sale of limited edition milk glasses from Jul. 9 through Aug. 5, 2012 to benefit community-based organizations in the Golden State. THINK Together, the Bay Area Community Resources and the Central Valley Afterschool Foundation, which support afterschool and summer programs for children and their parents to make wholesome, "real" and "simple" food choices for a healthy lifestyle, will work with GOT MILK? to raise $50,000 during the sale.
"We are honored to be chosen to become a part of this effort," says Randy Barth, founder and CEO of THINK Together. "All three organizations believe that education is key to a healthy lifestyle and we're excited to partner with GOT MILK? as it recognizes and wants to reward us for the work that we do with California families day in and day out."
The glass sale is the extension of GOT MILK?'s latest campaign, 'Science of Imitation Milk,' which educates California consumers of the long list of hard-to-pronounce ingredients in imitation milk, contrasting that of the pure, simple nature of dairy milk. The limited edition glasses, which hope to bring this message home to families while helping a good cause, come two in a set: the real milk glass shows the very short list of ingredients that can be found in dairy milk (milk and vitamin D3) in contrast to the "imitation milk" glass which has a multitude of ingredients that include soy beans, water, zinc gluconate and carrageenan, among others. During the four-week sale, the pair can be purchased on www.gotmilk.com/glasses for $15, which includes shipping and handling, with 100 percent of the purchase going directly to the community organizations to support nutrition education programs in Los Angeles, Sacramento, San Diego, San Francisco/San Jose and Fresno. The goal of the sale is to raise $10,000 for each area for a total of $50,000.
"We chose THINK Together, the Bay Area Community Resources and the Central Valley Afterschool Foundation to be the recipients of the sale because they give so much to the communities they serve to ensure that families keep wholesome, real and simple food choices, like milk, top of mind coupled with daily exercise," says Steve James, executive director of the CMPB. "From teaching health curriculum with programs such as Harvest of the Month and the Dairy Council's Deal Me In program to the introduction of new healthy cooking classes in select cities, they are making a difference in the lives of many, one family at a time."
To purchase the 'Science of Imitation' glasses until Aug. 5, 2012, visit www.gotmilk.com/glasses.
About THINK Together
As the largest non-profit provider of extended learning time programs, THINK Together's statewide infrastructure enables the organization to leverage private philanthropy across the publicly-funded distribution system to provide high-quality wellness and afterschool programs in every community. Private gifts enable THINK Together to offer hands-on learning enrichment opportunities in this area that include the "Healthy Living" program as part of its Extended Learning Time, CATCH (Coordinated Approach to Childhood Health), "Harvest of the Month" and "Deal Me In", a collaborative effort with the Dairy Council of California.
About Bay Area Community Resources (BACR)
The Bay Area Community Resources (BACR) promotes the healthy development of individuals, families and communities by providing direct services in seven Bay Area counties and leveraging volunteerism to further strengthen the communities it serves. Among BACR's direct services is an extensive afterschool program where children and youth can learn to be productive, build positive relationships, and participate in meaningful academic and enrichment activities. The organization supports this programming at over 70 schools in Alameda, Contra Costa, San Francisco, and Marin counties. BACR out-of-school-time and youth leadership programs promote the successful, holistic development of youth, including healthy life-style choices.
About Central Valley Afterschool Foundation
The Central Valley Afterschool Foundation (CVAF) is an innovative nonprofit technical assistance organization that promotes the development of underserved children and youth in central California during their time out of school. Founded in 2005, CVAF supports afterschool and summer program excellence through training and coaching, community partnership development, special events, public awareness initiatives, and curriculum development including a new Culinary Arts Project to benefit low-income youth in the region.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
Source: The California Milk Processor Board
