Greek yogurt has arrived. Heralded in recent years by foodies for its creamy taste and by nutritionists for its high protein content and utility in cutting fat content in mayonnaise-heavy recipes, Greek yogurt has become an "it" ingredient and popular snack.
Now, food giant Kraft is getting into it.
Marshall Hyzdu, brand manager for Kraft's Athenos line, cited the doubling of Greek yogurt sales every year for the last five — to more than 100 million pounds per year.
The market's biggest players in the U.S. include Fage and Chobani. There are also a variety of Greek-style yogurts that imitate the taste and texture but are made differently, Hyzdu said.
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