Kraft Singles Are Getting a Major Makeover

New York — Kraft is fixing one of the biggest complaints about its cheese slices: the packaging.

The company’s Kraft Singles are getting a a major makeover, with not only “easier to open individual wrapping” but also a refreshed logo and new packaging design. It’s the product’s first redesign in five years.

The goal of the revamp is to address the No. 1 complaint from customers, which has been the “inability to easily open the clear wrapper,” Kraft said in a release. The redesigned flap on each slice adds more texture and makes it easier to find, and it’s also thicker and sturdier so it can be opened without tearing.

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