La Farge,Wis. – Organic Valley, America’s largest cooperative of organic farmers and one of the nation’s leading organic brands, recently named Lewis Goldstein as the co-op’s new executive marketing director. A seasoned marketing communications professional in the consumer packaged goods sector, Goldstein previously served as vice president of marketing at Kiss My Face, and held marketing roles at Dr. Pepper Snapple Group with brands such as Snapple and Mott’s, as well as at The Boston Beer Company, brewer of Sam Adams beers.
“Lewis’s marketing and branding expertise is key to achieving our goals in the years to come,” said George Siemon, one of the founding farmers and C-E-I-E-I-O of Organic Valley. “His commitment to our mission of keeping farmers on the land will help take us to the next level while maintaining our identity as a farmer-owned cooperative.”
Goldstein will oversee marketing for Organic Valley and its associated brands, including areas of brand management, category development, relationship marketing, and marketing communications. From Organic Valley headquarters in La Farge, Goldstein oversees a team of over 55 marketing professionals for the $619 million brand, behind which 1,658 farmer-owners in 35 states and three Canadian provinces stand.
A Boston area native, Goldstein relocated from upstate New York to Southwestern Wisconsin to assume the executive marketing director role.
Organic Valley: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents 1,658 farmers in 35 states and three Canadian provinces, and achieved $619 million in 2010 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.coop and the cooperative’s farmer website, www.farmers.coop. Organic Valley is also on Twitter @OrganicValley and Facebook www.facebook.com/OrganicValley.
Source: Organic Valley