SYRACUSE, N.Y. – The Pennsylvania Dairy Promotion Program, working through American Dairy Association North East, and in partnership with the Alliance for the Chesapeake Bay, is building consumer trust in dairy by highlighting dairy farmers’ environmental commitment.
The partnership involves planting trees to promote on-farm riparian buffers along waterways to help keep water clean and improve quality in local streams that lead into the Chesapeake Bay.
“Dairy checkoff is sponsoring a public relations campaign around the riparian buffer project to raise consumer awareness of dairy farmers’ commitment to sustainability and to protecting local waterways in the Chesapeake Bay watershed,” said ADA North East CEO Rick Naczi. “Assuring consumers that dairy farmers are putting environmental issues at the top of their priority lists goes a long way to building trust in the milk they’re producing.”
The campaign will include advertising through social media outlets to boost consumer awareness. The advertisements set to launch next month will include messages from dairy farmer Leroy Troester of Mifflinburg, Pa., where 850 trees were planted, and from spokespersons for all organizations involved.
In addition, ADA North East enlisted the help of former Philadelphia Eagle and dairy advocate Jason Avant to participate in another planting event on a Lancaster County dairy farm to help amplify dairy farmers’ environmental commitment.
“Partnerships like these are perfect examples of how dairy farmers and other groups can come together to provide solutions to important environmental issues,” said Avant in a video clip.
Read more about ADA North East and PDPP’s riparian buffer education programs here.
Photo caption: Former Philadelphia Eagle and dairy advocate Jason Avant and the Alliance for the Chesapeake Bay’s Ryan Davis plant a tree as part of the riparian buffer campaign to protect local waterways.
Photo caption: Leroy Troester of Troester Dairy in Mifflinburg, Pa., talks about the importance of planting riparian buffers on his dairy farm.
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About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing 9,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.
