TORONTO – siggi’s is thrilled to introduce Canadians to its line of skyr – a creamy yogurt, high in protein with not a lot of sugar and made with 100 percent natural ingredients. Manufactured by Parmalat Canada, siggi’s will be available at fine grocery retailers throughout the country starting this week.
The siggi’s brand was born in 2005 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the U.S. were much too sweet and artificial for his liking so Siggi started making his own. His mother sent him a recipe and with that, he began making skyr in his small New York City kitchen. Within just a few months, Siggi refined his technique, quit his day job and moved his humble skyr-making operation from his home kitchen to a full-scale dairy plant in Upstate New York.
siggi’s is fully committed to making rather delicious yogurt products with simple ingredients and not a lot of sugar. Their Icelandic skyr is based on Scandinavian dairy traditions that date back over 1,000 years. The products don’t contain any preservatives, thickeners, artificial sweeteners, artificial flavours, or artificial colours. All the flavours and colours come exclusively from the real fruit or vanilla bean they use. For the Canadian market, all siggi’s products will be produced in Canada using 100% Canadian milk.
“We know Canadians value authentic nutrition, so we’re excited for them to discover siggi’s yogurt,” said Siggi Hilmarsson, siggi’s Founder. “Our yogurts follow the authentic recipe using 100% natural ingredients. They are also low in sugar and high in protein, so Canadians can feel great about eating siggi’s throughout the day. siggi’s is also great to cook with and is a great substitute for sour cream or regular yogurt in many of your favourite recipes.”
The initial Canadian product launch will include five varieties in 500 gram tubs including: 0% Plain, 0% Vanilla, 2% Strawberry, 2% Blueberry and 2% Black Cherry. In the US, siggi’s complete product line contains a full variety of yogurt and dairy products including: skyr (0%, 2%, 4%, 4% no added sugar, and 9% triple cream), SIMPLE SIDES™ (with no added sugar toppings like nuts and dried fruit), drinkable filmjölk, and tubes.
Starting in January, siggi’s will be available at the following grocers: Whole Foods Market (BC), Real Canadian Superstore, Co-op, Extra Foods, Metro, Longo’s, Highland Farms, Commisso’s Fresh Foods, Coppa’s Fresh Market, Al Premium Foods, Adonis, Euromarché, Grand Marché Col-Fax, Mourelatos, and many more. For updates, please visit: siggis.ca.
About Parmalat Canada
With over 120 years of brand heritage in the Canadian dairy industry, Parmalat Canada markets a variety of high-quality food products that help Canadians keep balance in their lives. Parmalat Canada produces milk and dairy products, yogurt, cheese and table spreads. Our employees continued commitment to quality and innovation has helped Parmalat Canada become one of the largest, most dynamic food group companies in Canada, employing nearly 3,000 people in 16 operating facilities across the country. Our parent company, Parmalat SpA, is listed on the Italian Stock Exchange in Milan under the ticker symbol PLT. http://www.parmalat.ca/
siggi’s was founded in 2004 by Siggi Hilmarsson who, after moving to New York from Iceland, found American yogurt too sweet so he started making his own yogurt, with less sugar, in his home kitchen. His yogurt recipe was skyr which is the traditional strained yogurt of Iceland and has been made there for over 1,000 years. Siggi started selling his yogurts at an outdoor market in downtown New York in 2006 and in New York’s famous Murray’s Cheese store. Today siggi’s is the fastest growing yogurt brand in the United States and are available in retailers such as Whole Foods, Publix, Target, Wegmans and Starbucks. siggi’s will now be available in Canada starting in January. For more information, visit www.siggis.ca.