TILLAMOOK, Ore. — Tillamook Cheese, the No. 1 selling natural cheese brand in the West, today announced Horizon Media as media planning and buying agency of record.
The largest independent media agency in the U.S., Horizon will manage national placement of Tillamook’s advertising efforts, including an inaugural TV campaign, in development by recently hired advertising agency of record, mono.
“Selection of Horizon underscores Tillamook’s commitment to marketing excellence and dedication to building a national dairy brand beloved by fans,” said John Russell, senior director of marketing. “They not only bring experience and buying clout to bear, but strong interactive expertise as well.”
Recently named AdWeek’s Media Agency of the Year, Horizon counts among its roster such leading grocery brands as Crown Imports and Florida’s Natural, as well as Jack-in-the-Box, Quizno’s and TGI Friday’s. The agency recently launched a new sports and entertainment division as well as a full-service event marketing division in addition to its award-winning restaurant, retail and consumer packaged goods practices.
“We’re very excited to be partnering with such a beloved brand,” said Zach Rosenberg, evp, general manager, Horizon Media. “The Horizon team is anxious to flex our strategic muscles as well as our negotiation clout to create an effective and efficient campaign worthy of the high-quality products being promoted.”
The addition of Horizon caps a year of strategic marketing investment for the 101-year old, farmer-owned dairy cooperative. Horizon’s Los Angeles office joins Tillamook’s world class team of agencies including mono advertising, Maxwell PR and Hello Design interactive. These agencies, all hired in 2010, are now part of a collective of partners that also includes Ipsos research, Henry V events and Bread & Butter PR, which together produce and promote the company’s Loaf Love Tour experiential marketing campaign.
“We’ve assembled a marketing dream team that’ll be firing on all cylinders in 2011,” said Russell. “We’re gearing up to achieve aggressive sales goals, executing across multiple platforms for maximum impact.”
About Tillamook County Creamery Association
Established in 1909, the Tillamook County Creamery Association (TCCA) is a cooperative of 110 dairy farming families guided by century-old values of quality, cooperation, integrity, stewardship and responsiveness. Quickly becoming one of the top dairy brands in the country, Tillamook is most famously known for its award-winning, naturally aged Tillamook cheddars and also offers a variety of other cheeses, ice cream, butter, sour cream and yogurt. For more information, visit: www.Tillamook.com.
About Horizon Media
Horizon Media, Inc. is the largest independent media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego and Amsterdam, Netherlands. The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of $2.6 billion and approximately 600 employees. The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.
Source: Tillamook County Creamery Association