Utah is playing a role in Dannon’s introduction of a yogurt with beneficial "live and active cultures" for cost-conscious shoppers, with pricing that is as much as half off of other yogurt products.
Pure is being produced at the company’s second-largest U.S. plant, in West Jordan. It costs less because it is made with just seven to nine simple ingredients. Instead of fruit, for instance, Pure has natural fruit flavors. A six-pack sells for $1.99.
Company officials say Pure was introduced in an effort to entice lower-income families, which typically purchase less yogurt than do higher-income households.
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