CHICAGO — YoCrunch, the original yogurt packaged with fun, mix-in toppings, has launched a new yogurt with CHIPS AHOY! cookie pieces to expand its industry-leading yogurt topping offerings. The new addition means YoCrunch yogurt is now available with the top two best-selling cookies — OREO and CHIPS AHOY!.
New YoCrunch with CHIPS AHOY! cookie pieces features smooth, creamy low-fat vanilla yogurt with pieces of 'America's favorite chocolate chip cookies'. Each cup is 190 calories, with 5 grams of protein and provides 20 percent of the daily value for both calcium and Vitamin D (based on a 2,000 calorie daily diet).
"The addition of CHIPS AHOY! topping to the YoCrunch line of yogurts offers crunchy mix-ins in a portable yogurt package, and delivers on our promise of 'Great Yogurt. Real Fun!'," said YoCrunch Senior Vice President of Marketing Ralph Tschantz.
Suggested retail price for the YoCrunch yogurt with CHIPS AHOY! cookie pieces is $0.79 to $0.89 per six-ounce cup. This summer, YoCrunch will introduce a multipack of four, four-ounce cups with a suggested retail price of $2.99.
ABOUT YOCRUNCH
YoCrunch Yogurt provides a break from boring snacking – it's a fun snack that allows kids and adults to play with their food and receive all the health benefits of yogurt. The YoCrunch® brand is America's fastest-growing, full line yogurt manufacturer. YoCrunch combines smooth, creamy yogurt conveniently packaged together with a wide variety of crunchy mix-ins including granola, M&M's® Chocolate Candies, Nestle® Crunch® candy, Reese's® Pieces® candy, OREO® cookie pieces, Butterfinger® pieces and Chips Ahoy® cookie pieces, along with the YoCrunch® Fruit Parfait™ line, which launched in 2010. For more information please visit www.YoCrunch.com.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
OREO and CHIPS AHOY! are registered trademarks of Kraft Foods, used under license.
Source: YoCrunch Yogurt