Dozens Gather in Nashville for Targeted Education and Tips

For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers from across segments.

Industry members from 18 states gathered in Nashville on Jan. 13 for the latest installation of the Society of American Florists’ 1-Day Profit Blast, an educational series that brings targeted educational sessions around the country, so that business owners and their team can get a shot of new ideas and inspiration without leaving their shops for long.

For Mary Ann DeBerry of The Florist LTD in Knoxville, the day, which featured four educational sessions, a Supplier Expo and time for networking, was “time and money very well spent.”

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