New AFE Poster Gives Tips for Flower Care

ALEXANDRIA, Virginia ⁠— American Floral Endowment has released a new poster encouraging best practices in flower care. The 16.5″ x 20.5″, laminated poster promotes results from AFE-funded research that stresses the three C’s – Cooling, Cleanliness, and Care – all essential factors to keeping flowers at their best!

“Having a bright, colorful poster on the wall in the shop is a great resource when onboarding new and seasonal employees,” says David Boulton of Flowers by George Inc. in Arlington, Washington. “It’s also a great reminder for our longtime employees to keep coolers cleaned and check the temperature regularly.”

Customers will be happier and more likely to return if you follow these simple guidelines backed up by AFE research.

Order your FREE poster at

For more detailed care and handling information, read AFE Research Coordinator Dr. Terril Nell’s full article on the three C’s (