Philadelphia, PA – Procacci Brothers Sales Corp. took home first place in the new product showcase at the International Floriculture Expo in Miami Beach, FL.
Their award winning product, “The Succulent Purse,” contains a blend of vibrantly colored succulents, offset against an evergreen moss backdrop. The Best New Product Award is voted on by expo attendees and exhibitors via ballot. This year’s new product showcase featured over 60 new floral products.
Procacci Brothers’ floral director, Frank Galindo says, “We’re honored to receive this award as it validates the hard work our team has been putting into our new home décor line. We knew the Succulent Purse would be a fan favorite, but the interest generated from the show exceeded our expectations. “
This marked the first time the Procacci Brothers exhibited at the International Floriculture Expo as the company continues to gain momentum in the floral category.
“What makes this award extra special is that it is the first time we’re exhibiting in this setting. Procacci Brothers has built a renowned track record over the last 65 years in the fresh produce industry, and now we’re making great strides in the floral industry,” says Procacci’s Director of Marketing, Kevin Delaney.
In addition to showcasing their new home décor line and Santa Sweets Tomato plants, Procacci Brothers presented an assortment of cactus, succulents, bamboo, novelty plants, palm crosses, and pre-made fruit baskets at the expo.
Source: Procacci Brothers Sales Corp.