Lead speaker: Mary Brett Whitfield, Senior VP at Kantar Retail and director of Shopper Insights
Mary will speak on "The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior." Following Mary's presentation Bob Williams, Smithers Oasis Co. will address how the floral industry can respond to changing trends and behaviors in terms of "Retail Florists, Internet Channels and Strategic Business Planning." Then Stan Pohmer, Pohmer Consulting Group will discuss implications for "Mass Market and Supermarket Channels."
Mary Brett Whitfield leads shopper insights research and content development for Kantar Retail. She has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis, competitive positioning work, apparel retailing, and online retailing. View video of Mary in action.
Source: 2011 Cornell Seeley Conference