In 2012, John Tabis, a former strategist for Disney and Bain & Company, and Juan Pablo Montúfar, a biochemist with a green thumb, set their sights on a grand ambition: changing how people think and feel about flowers by creating a farm-to-table model where customers could directly connect with farmers all over the world. Their online flower startup, the Bouqs Company, cuts out industry middlemen and strives to bring romance and delight back to the giving and receiving of flowers. We visited Tabis, Bouqs’ founder and CEO, at the brand’s Los Angeles offices to discuss how his upstart brand turned $13,000 in seed capital into a growing thorn in the side of established floral giants.
Take us back to the beginning if you could. Where did the idea for the Bouqs Company come from, and what is your long-term personal ambition for the brand?
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