Virginia Orchid Growers Dig Into A Thriving Market

Move over poinsettias, because orchids are now the top-selling potted flower in the U.S. That shift opens the door for Virginia nurseries and greenhouses to branch out in the $288 million orchid industry.

In Virginia, the greenhouse/nursery industry is ranked fifth among the state’s agricultural commodities, with nearly $300 million in cash receipts annually.

Once rare and costly, orchids have become a mass-market commodity sold in garden centers and big-box and grocery stores. Phalaenopsis is the most common potted orchid.

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