EVANSTON, IL – aFire™, is a family-run company based out of California and Illinois. Our passion is natural, high-performance, sustainable grilling and cooking products that allow people to enjoy gourmet every day. aFire introduces these products to retailers, so they in turn can encourage consumers to be gourmet and use natural products while grilling.
aFire strives to seek out those retailers who believe in the same philosophies of providing natural and gourmet products to consumers. aFire has put their focus on bringing grilling enthusiastic consumers to the stores who will be asking about these products. In addition, there will be adequate support to assist retailers to encourage consumers to be gourmet grilllers. An aggressive marketing campaign has begun.
Charcoal
Get the grill on with aFire’s remarkable Coconut Charcoal. It’s 100% all-natural and eco-friendly, too. It’s an alternative fuel source made from carbonized coconut shells and it’s environmentally responsible. It doesn’t contain petroleum, fossil fuel, nitrates or any chemical additives. It’s 30% to 50% more efficient than conventional charcoal. 1 lb. of coconut charcoal is the equivalent of 2 lbs. of lump wood charcoal. So you can use less and save more. Food is infused with a natural, exotic smoky charcoal flavor for an authentic grilling experience from sustainable fuel sources. Although made from coconuts, it does not contain coconut flavoring or coconut oil and does not imbibe a coconut flavor to food. It comes in two sizes – 7 lbs. and 18 lbs. – for novice to expert grill enthusiasts.
Planks
Try one of the hottest new trends in grilling – use our natural wood planks to infuse fish fillets and steaks with a light smoky flavor while retaining moisture for a true gourmet meal. Just arrange ingredients over a presoaked plank, then cover and grill. Foods will emerge with a pleasant, smoky tang, which makes it great for meat, poultry, salmon and vegetables. Serve directly from the plank for an especially attractive presentation at the dinner table. Foods will be infused with an irresistible, smoky flavor and will be moist and truly delectable, using any of our five available woods, from Sugar Maple to Northern Cedar to Black Cherry, Golden Alder or Arcadian Oak. With their rustic appeal and ease of use, they stand out on any store shelf, so consumers will pick up as an impulse item and make the ideal gift.
Rubs
Each ultimate grilling rubs is a unique blend of spices and seasonings that enhance the natural flavors of steak, hamburgers, pork, lamb, chicken, turkey or seafood. Make everyday a simple gourmet grilling day with a bit of extra spice in the form of a robust burst of flavor.
Started in 2006, when aFire’s founder visited Asia and discovered a new way to cook over charcoal that was more effective than typical charcoal. She started aFire Inc. by producing the coconut charcoal. By introducing innovative and sustainable products for the gourmet chef and outdoor grilling enthusiast, our goal is to create an extraordinary gourmet experience from the comfort of home. aFire aims to continuously create and innovate to deliver unique cooking and grilling tools as well as artisan grilling products to turn regular meals into culinary visions.
If you want to have your customers become gourmet-grilling enthusiasts, contact sales@afireinc.com, call 877 AFIRE-15, or mail 1555 Sherman Ave. #245, Evanston, IL 60201. Visit www.afireinc.com to experience the natural and high performance grilling products. aFire is opened to all potential distributors and retailers.
Source: aFire Inc.