Bacon Demand Sizzles Despite Record Price Outlook

KANSAS CITY — Pork belly prices are on pace to set records this summer as restaurants add bacon to everything from salads to sundaes.

Ongoing increases in bacon use by fast-food and casual dining restaurants come as grocery stores expect a seasonal pickup in demand in the months ahead. Consumers tend to make more bacon, lettuce and tomato sandwiches during the summer months. The pork product also continues to remain a breakfast staple.

About 44% of U.S. consumers will eat bacon within a two-week period, which is a record high, according to consumer studies conducted by the NPD Group, a Port Washington, N.Y.-based market research firm.

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